Social media marketing is rapidly growing as one of the most important parts of marketing strategy. Marketers from around the globe are realizing the impact of Social Media. Businesses & Organizations are discovering the ways social media is contributing to their success and growth. Moreover, it is contributing in all areas of their company.
The importance of Social Media Marketing can no longer be ignored if you want to stay in the competition. If you’re still wondering why it is important to your business, look no further. We’ve outlined the following facts.
- 80% of internet users prefer to get online discount and coupons
- 43% of all online customers are social media fans and followers
- 20% of Facebook users have been influenced to purchase by seeing ads
- 85% of internet users have Facebook accounts
- 85% of twitter users are likely to buy brands they follow
- 42% of internet users have endorsed a brand at least once in their status update
- 42% of internet users have twitter accounts
Now, let’s find out the 12 most important benefits of Social Media Marketing for your business.
Benefits of Social Media Marketing
1. Increased Awareness
A proper social media strategy greatly increases your brand recognition since you’re engaging with a broad audience of consumers.
2. More Inbound Traffic
Without social media, your inbound traffic is limited to your usual customers. Social Media Marketing helps you to reach more audience outside of your loyal customer circle.
3. Improved Search Engine Rankings
Social media presence is becoming a significant factor in calculating rankings. By using all the techniques properly, it is possible to make a positive impact on your Search Engine Results through Social Media Marketing.
4. Share Content Faster & Easier
Social media plays a large part of any content marketing distribution plan. So, there are opportunities put more effort to create contents that align with your brand and generate more interests for your audience.
5. More Opportunities to Convert
Every blog post, image, video, or comment you share creates a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
6. Better Customer Satisfaction
Through Social Media, you can directly reply to your customers’ queries and comments rather than sending an automated message.
7. Higher Conversion Rate
With increased visibility in Social Media Platforms, your business gains more opportunities for conversion. Moreover, it allows your business to give a positive impression through a humanization factor.
8. Improved Brand Loyalty
Considering that customer satisfaction and brand loyalty typically go hand in hand, you can start engaging with consumers and begin developing a bond with them through Social Media Platforms.
9. More Brand Authority
Through Social Media Platforms, you make your customers happier than before. And, these happy customers mention your business on social media that show new visitors your value and brand authority.
10. Cost Effective
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics.
11. Gain Marketplace Insight
By using social media as a complementary research tool, you can gain information that will aid you in understanding your industry.
12. Thought Leadership
You can post insightful and well-written content on your social media that helps you to become an expert and thoughtleader in your field.